8 Tips to Reduce Website Bounce Rate Succesfully | TeChZeNe

Tips to Reduce Website Bounce Rate Efficiently | Decrease BounceRate Percentage

What is Bounce Rate?

Bounce Rate is calculated as the amount of visitors who leave a website immediately if they don’t find it interesting or annoying. This percentage criteria helps us to calculate the websites quality score. The bounce-rate must be calculated by associating it the time on site: if the bounce rate is low (more in our case) but visitor length (stay) is more, then we have to consider that as the user do not the find what he is searching for and moving from one page to another. The longer the user stays on the site and the more a low bounce rate has a positive meaning.

For example, if you get 100 visitors for your site and 80 out of them left your site without viewing or clicking on anything, then your bounce rate will be 80% which is very bad. And if you get 100 visits and 20 of them leaved your site without performing any task, then your bounce rate will be 20% which is acceptable.

There are many reasons of why a user leaves a website/page without responding to anything. Below are some of them.

1. Page Design
2. Loading Time
3. Interesting topic
4. Size of the content
5. More publicity
6. Stuffed keywords
7. Link color [an additional factor but a very important one to consider]

1. Page Design: A pleasant page design/presentation attracts the visitors to your site and also helps to stay for some time at least for the attracting design.

2. Loading Time: The loading time is not only a factor in SEO, but also important in having a visitor to stay in your site. If the page takes a lot of time to load, there are many other websites where the user can find the same information with just a few clicks away. So make this a very particular when optimizing a site. Make it to load quicker.

3. Interesting Topic: Write interesting topics for the sake of the users and not for search engines. If your message is said in a convincing mode, it’s very easy for a user to read more about it or to buy your product.

4. Size of the content: This was another important factor that increases bounce rate. Remember that all users will not have enough time to read such a long stories. So make it simple. Convey what you have to say in a simple and short manner.

5. More Publicity: Publicity is nothing but advertising. Don’t stuff advertisements here and there which make the user get confused? Always try to set the ads in a proper way with clean layout. The ads should stay aside from the content, so that the user can click the ads if he likes it.

6. Stuffed keywords: Don’t overdo keyword stuffing. This not only penalizes your site by search engines, but also the users feel it annoying while reading. Write the content in a neat way which is readable by users, not the SE’s. So when you write for the user, the content will automatically become search engine friendly.

7. Link Color: A very common mistake many webmasters do these days. People are used to the links that are in blue color and are underlined. They tend to click the link that is underlined in blue color. If you use different colors in your page, many users (beginners) don’t know what to click and in a Confucius way move out of your site in search of another one.

Ex: See the Amazon.com and Google.Com and many big company websites which show their links in color blue. Even though many disagree with this last factor, i strongly believe this as an important factor that improves our click rate as well as bounce rate.

8. Easy Navigation: Link your posts to your internal pages and also use the related posts feature. So whenever the user find its difficult to find the content, he can use the navigation to find whatever he needs. A Great way works both in SEO and Analytics.

So, always make sure you optimized your website for above factors. These factors will definitely improve the percentage of your Bounce Rate.

What is the suggested bounce rate percentage?

As per my knowledge and from experts suggestion, the suggested percentage for a bounce rate should be 18% or less.

Will Google penalize sites that have low bounce rate?

To be frank, No. But, it will have slight impact on your rankings.

Incoming search terms:

• rate a user leaves a website immediately -javascript

Tags: Google Analytics