3 Ways of Link Building Techniques to Improve PageRank | TeChZeNe

What are the Different Types of Links in Link Building?

Link Building plays a prominent role in increasing our page rank value in the search results and also helps in generating traffic to our site. Many SEO developers concentrate on these techniques for ranking high for their targeted keywords. Search Engines use these Incoming Links or Back-links to determine how relevant our website is to the search terms we provide. By getting back-links from relevant websites [Same niche], we can ensure that our website/web page gets indexed and ranked well in major search engines.

There are three types of links in Link Building Strategy. They are

• One Way • Two Way • Three Way

1. One Way Links

It is a great way for improving our sites popularity in the search engines. These are very difficult to obtain. Google and other major search engines included link popularity as part of their search algorithms. The best part of getting these back-links is we don’t have to worry about linking back to spam/bad sites. If your site is linked to a spamming site or pornography site, then you will definitely loose rank.

To get these, do write articles that you think will be useful for users and submit those articles to ezine articles, go articles, articles base etc…When publishing, never forget to link back to your website from that article. When published, your site will also be promoted [Means you will get quality back links from these article submissions as well as traffic to your site].

Ex: Article Submissions, Directory Submissions etc…

Note: Don’t use Article Spinning Tools

2. Two Way Links

These are also known as Reciprocal links. In the way back, the reciprocal links were given highest priority in the search engines. But, now the situation is changed. Because the search engines sometimes treat these as Paid links and penalize our sites. So, my suggestion is “Don’t concentrate more on two way or reciprocal linking techniques” unless you believe that the site giving you the back-link contains very few out going links. If the other site has more outbound links, then the search robots may treat these links as paid links. This link exchange process make no more than 25% of the total amount of inbound links.

Ex: Exchanging links among two websites with similar niche.

3. Three Way Links

Now-a-days, this way of linking became very popular in the SEO. In general terms, 3 way linking means when Site A links to Site B, Site B to Site C and Site C to Site A. The search engines treat these links as 3 one way links rather than 3 reciprocal links. As of now, the three way links are ranking very well in the search engines.

So, Choose whichever link building technique suits your needs. Also note that link building is not the only factor that determines your page rank; you should also concentrate on other SEO techniques like on page and off page optimization techniques.

Also See the Difference between Dofollow and Nofollow Links.

Tags: Link Building, PageRank